One thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs.
What should businesses be thinking about? What are long-term trends that businesses can feel good about investing in? What makes for truly good social media content?
Make a commitment to social media
It all starts with planning. Create a social media strategy and write it down in order to hold your business accountable. Your strategy should include a basic company mission statement, content plan and goals. And most importantly, a powerful statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.
Show off your personality
Chances are that there is something special about the content they post or the way in which they post it. We’re guessing they have a personality and aren’t just brand robots pushing out content.Creating a great social media presence isn’t only about showing the value of your product or service to your audience. It’s about connection and experiences. The best brands out there share a common point of view with their fans.
Listen to customers rather than promote
The other side is that your customers are the best source of inspiration for content. Lots of businesses are sitting on a never-ending gold mine of content ideas by simply looking at their frequently asked questions, or what people are asking on social media. If you’re stuck on what to post, look to your customers first for ideas before anything else.
Focus your efforts on a select networks
For example, let’s say we write a blog post about social media marketing. Writing the copy that will get attention and clicks on LinkedIn is much different than what works on Facebook, which is dramatically different than what works on Instagram, Snapchat, or Twitter.
It’s an obsession-like focus on a particular platform that allows you to hone in on successful tactics.
Remember that success follows passion
The only way to ensure long term commitment and that social media doesn’t become a burden is to follow your passion. The nice thing about social media is that your content doesn’t have to be directly related to your brand or industry. Meaning it doesn’t have to be what everyone else is doing.
We suggest that as business owners you pick a topic that they love and are truly passionate about.