Now this statement has gotten a lot of SEOs and business owners freaked out, and they’re worried that Google might be planning another attack on their latest/favorite way of building links. Which, in itself, is where lays the problem in the first place. Too many people have utilized solitary “tactics” as their one and only “strategy” to acquire links and be included in the SERPs.
With that being said, is it really any surprise that Google wants to crack down on people that are using guest blogging as there one and only way of acquiring links?
Guest blogging was never meant to be a full-blown link building strategy. It was best employed as a “tactic” that business owners and online marketers could use to grow their social media presence, online community, and website audience by showcasing their products, services and industry knowledge on other relevant websites.
With all this being said, No, guest blogging, if done right, is not dead. Just think of it as Google putting a bounty on the heads of sites and companies who are guest blogging purely for links and rankings. Matt Cutts recently updated his post to clarify this point by saying:
If we, as an industry, want to stop Google from constantly throwing wrenches in online marketing strategies marketers need to stop turning good quality “tactics” into the only “strategy” for getting noticed and earning rankings.
There are tons of ways to acquire links the right way, such as whitepapers, infographics, videos, images and the list goes on and on. Marketers need to stop looking for the easy way of getting links and focus on things that serve a better purpose.
If you are going to use guest blogging as a tactic to grow your business then use it to increase your brand, communities, audience referral traffic and reach. Stop using it to purely build links and manipulate the SERPs.