when many people hear the words “social media” in a job title, they might let out slight giggle or smirk.
They’re thinking: Isn’t social media supposed to be a fun time-waster that someone does off the clock and away from the office?
The thought of writing social media posts, managing social media pages and accounts, and creating social media ads seems like something “anyone can do” if they just have a little extra time.
Of course, it’s not quite as easy as all that. Social media is so prevalent and easily accessible now that it is a critical part of any marketing campaign.
And it has to be done right because it’s all too easy to a) let the campaign slide because other people in the company really don’t have time, or b) post something that says all the wrong things at exactly the wrong time.
Every business needs to have a social media presence. Just like everyone is online, browsing the internet, the vast majority of your potential customers are on social networks. Companies must go where the consumers and potential customers are if they want to stay in business.
Social media, like the rest of the online world, constantly changes. It can be hard for owners of small companies to effectively manage the company’s social media efforts while trying to run a business at the same time.
A social media manager plays a significant role in a company. They are fundamental to maintaining and building the company’s online reputation. They represent your company online to current customers and potential customers. They’re the ones who interact with customers on a daily basis.
They work with social media. That much may be a little obvious, but what do they specifically do day in and day out?
While the exact duties may change based on industry and brand demands, the duties, tasks, and responsibilities of a social media manager may include some or all of the following:
-Set goals and plan out an extensive social media strategy
-Develop brand awareness and build an online reputation
-Monitor, manage and respond to online reviews
-Curate, create and publishing relevant, original, and high-quality content
-Coordinate with any SEO strategies to help generate more inbound traffic
-Design, create and manage promotions and social ad campaigns
-Create and implement an editorial calendar to manage content
-Promote any other blog or website content through social advertising, social posts, and more
-Develop relevant content topics that speak to the company’s target audience
-Participate in online advocacy efforts and look for cross-promotional opportunities
-Build and expand community and/or influencer outreach efforts
-Track and analyze key metrics and then tweak the strategy as needed
-Monitor trends in social media tools, applications, channels, design and strategy, and implement the ones that are going to provide the most benefit
-Continually educating yourself on the most effective methodologies so you can remain as effective as possible
-Coordinate with others in the company to find the best new stories to tell
-Develop relationships through social media platforms