So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content.
Maybe you’re wondering, “Okay, what’s next? How can I take this to the next level? How can I use social media to drive leads for my business?”
Done right, social media can be an extremely powerful tool for lead generation, but getting there takes time, patience, a lot of testing and the dedication to post highly-valuable content for your audience.
1.Social channel > Blog post with link to a relevant landing page (gated content) > lead
2.Social channel > Gated content > lead
3.Social channel > Blog post > Visitor signs up for mailing list via signup forms strategically placed on your blog (lead)
Rather than assuming what your audience cares about, just ask them! Your followers can provide you with a wealth of knowledge, and polls offer a unique way for people to express their opinions. This is a fantastic way to get feedback on how people are using your product, what their pain points are, and what they’d like to see on your roadmap. You can even offer incentives to increase the response rate.
With a social application that’s integrated with your marketing automation platform, you can easily set up a referral campaign that extends across major social media platforms, allowing you to grow your customer base fast.
While organic social media posts can be targeted to some extent, social media advertising takes targeting—and therefore the ability to collect leads from laser-focused groups of potential customers—to a whole new level. Using highly specific target audiences to promote gated content is a great way to keep advertising costs low while ensuring the leads you collect meet certain desirable criteria.
But beyond simple targeting, social media advertising has evolved to include specific social media lead generation tools: ad formats specifically designed to help marketers collect leads directly within social networks.
-Facebook Lead Ads
-Instagram Lead ads
-Twitter Lead Ads
-Linked in Lead Ads
There are two approaches to generating leads with live video, hangouts, and webinars. The first option is to present the video as gated content, requiring interested viewers to register in advance by providing their contact information.
The second approach is to open the video up to a wide audience and generate leads from that audience in one of two ways:
During the video, direct viewers to offers, contests, or other social media lead generation tools on another platform, such as a landing page on your website or a custom tab on your Facebook page or you could encourage them to reach out to your team on social media with any further questions,