Social media is about raising a community, but it is also about molding your brand’s voice. Ideally, the content you post on social media should do both, plus create positive brand insights that eventually lead to conversions. Without engagement, your posts are wasting time and space.
Nowadays customers are looking to your social media presence for more than just information. They use it to understand who you are and what you stand for. It is not based on the original content you post and is purely focusing on whether you respond to questions, how you respond to them, and how fast.
Engaging posts can also enhance how many people you reach. The more people interact with you, the more social media platforms will draw up your content. But you may be thinking about what counts as engagement and how you can be more engaging with your posts.
What Is Engagement?
From a broad view, engagement means interaction. It is equal to face-to-face conversations and reactions. Your content and posts are like the start of a conversation. Engagement happens when others respond to the post.
There are various ways to measure and track whether your posts are engaging in the social media world, and this can be in the form of the number of likes, shares, and comments. It also includes how many followers you have and whether the list is growing or not. Other ways to measure engagement include using hashtags hitched to your brand, mentions, and clicks.
How to make posts more engaging?
The foremost thing to remember is that engagement is about making and building relationships. Social media is a helpful research tool where you can know about customers and competitors. You can also find trends, new content ideas, and ways to refine internal processes.
To be more engaging on social media, you can be casual. Look for chances to interact with others that will add to your brand purpose and voice. You will also need to respond to customers and leads on your pages, including complaints. By answering and responding to these, you can boost your customer advocacy endorsement.
Sharing other content from outside your company can help enhance your brand awareness. In addition, it indicates that you are interested in being a supportive member of a community. Hold back from constantly show off your brand can attract interest from others. Sharing well-written posts and articles that are on-topic will keep people curious about your posts.
Interactive posts and content are another way to increase engagement. Think of quizzes, polls, and online games where people can have fun and give feedback. Try out contests including free giveaways. Try with user-generated content, question and answer sessions, and customer or employee spotlights.
As you experiment with different types of posts, keep track of what does well and what does not. Analyzing your results can help you discover ways to regenerate content and posts or blog and eBook topics. If you run into a few slipping blocks, do not get discouraged. You can always join in on conversations and add value to current events and trends.