It’s not too difficult to see why video is so popular these days – for one thing, it’s an easy-to-digest format that gives our eyes a rest from the excess of textual information online. This would be why the world watches a billion hours of YouTube social video per day.
Today, marketers are not taking a pitching sort of approach. Because there are simply different options out there. Consumers and businesses simply don’t’ need to be sold to; instead, they’re doing a speedy internet search to find the best product in their neighborhood or even in the world where they’ll proceed to order it online. To this end, marketers in many fields got to meet audiences with a value-based offer rather than a “sale.” And videos shine at providing customers a very up-close check out of a product or a service.
Search engines love videos because they see them as high-quality content, so to this end, using videos in various kinds of content also as on your main sites can work better for your SEO – as long as the videos themselves are optimized properly as well. This means including the right keywords, a solid meta description, and also a strong title.
Videos are the best for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to upskilling people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s concentration and hold it while they’re entertained.
Based on how it matches your product, you may want to use an animated or illustrated explainer video to stand out from the crowd. Ever wanted to go through Facebook Live or Instagram stories? If you’re in a digital marketing career, or you’re heading in that direction, you’ll need to pick up how to make basic videos and optimize them.
Instagram Stories and Snapchat are both awesome for providing people intimate glimpses or short, personal glances of what you’re up to and they are so good for creative tools. The fascinating thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. It also gives marketers the chance to develop ads that are focused on time-sensitive promotions.
Video is one of the most famous content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in a digital world, we’re desiring connection and personality. We want to see and hear people in a real-life context – it’s relevant.
Video is not only fun, it’s one of the best ways to get up near your audience and give them a real glance at what you and your business or your customers are doing. The key here is to think beyond profit and product – show them something about your philosophy, or share some information on a captivating event, or give some valuable information. The more they know about your positive practices, the more likely they are to hold on.