What is SEO?
SEO is the acronym for Search Engine Optimization, is a practice of modifying a website according certain rules and regulation set for search engines to give your website the highest position when searched for. Modifying your website according to SEO rule helps the search engine to understand the contents in the form of text, images etc., of your website better, which in turn place your website in the topmost position compared to your competitors. SEO is the most organic way of giving relevancy for your website. SEO practices not only makes a website search engine friendly, but also makes it user friendly, making it more relevant and interactive. It is also one-time investment, that is very budget friendly compared to Paid Search Engine Marketing strategies.
Important SEO practices:
Keyword Optimization – Quality content using specific keywords that are relevant to your website is very important for SEO.
Image Optimization – The images on a website is only pixels for search engines. Therefore, it’s very important for adding certain HTML tags that describes the images, for the search engine to understand the content of the image.
Link Optimization – Having your website link on other high ranked websites can give your website top position as well. Thus, relevant links to your website from others are a good SEO practice.
Mobile Optimization- Presenting your website in the best way in all the devices is very important.
- Load speed Optimization - Optimizing your website to reduce the amount of time that is taken to load your website can help your website grow traffic.