Global reach - a website allows you to find new markets and trade globally for only a minimum investment.
Lower cost - A properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost
Measuring your online marketing with web analytics tools and other online metric tools makes easier to establish an effective campaign.
. www.semrush.com – SEO, Paid Traffic ,Social Media , Content & PR, Market research
Google Ads , Google Analytics , Data Studio etc. – for campaign creation and ads management
Buffer.com , Hootsuite.com** – Social media Automation
Performance: slow pages, too-large CSS or HTML
HTML tags: missing, duplicate or non-optimal length of title tags, meta descriptions and H1 tags
Social tags: incomplete or missing Open Graph tags and Twitter cards
Content quality: low word counts, unconsolidated duplicate pages
Localization: all issues with Hreflang
Incoming links: detecting orphan pages, issues with nofollow links
Outgoing links: detecting links to redirects, broken pages
Resources: issues with images, JavaScript, CSS
DISADVANTAGES
Skills and training – You will need to ensure that your staff have the right knowledge and expertise to carry out digital marketing with success and ensure proper structure
Time consuming – tasks such as optimizing online ad campaigns and marketing content can take up a lot of time.
High competition – while you can reach a global audience with digital marketing, you are also up against global competition